About us
About Sage Theory Market Co
We're not a warehouse. We're a small, deliberate collection of products for dog people — and every one of them earned its place.
Our Story
Sage Theory Market Co was born from a simple idea: a well-loved home and a happy dog go hand in hand. But we don't run this place alone. Our inspiration, our work ethic, and our daily joy come from our two four-legged co-founders.
Meet the Team (The Furry Kind)
Meatball, the Bulldog — known around here as our Karma. He keeps us grounded, and he makes sure we lead with good energy and a gentle spirit. As half of our chaotic duo, he's the face not only his mom can love.
Riley, the Maltipoo — known simply as our Soul Dog. He's the emotional heartbeat of this store and our life. As the older chaos creator, he has been the foundation of why we do what we do, here and at home.
From Beautiful Chaos to Brilliant Discoveries
If you've ever shared a home with a Bulldog and a Maltipoo — or any two dogs — you know the beautiful chaos. Between Meatball's stubborn antics and Riley's boundless energy, life gets messy, unpredictable, and loud.
That chaos is where this store started. Trying to simplify our household sent us hunting for smarter solutions — testing, trying, tracking things down. Most of them let us down. A few changed everything. Those few are what we sell.
Why We Keep It Small
We could stock a thousand things. We choose not to. We'd rather offer a handful of products we genuinely stand behind than an endless catalog you have to sift through. Nothing makes it onto our shelves until it has survived our own chaotic, beautiful home — and your dog deserves better than filler.
Thank you for supporting our dream and being part of our extended family. We're so grateful you're here.
— Riley & Meatball (and the humans they've trained)